Bootstrapped by Paddle North
A weekly newsletter that helps you run your small business better.
90 Days of Email: A Recap
1 day ago
·As a part of your email marketing strategy, it's essential to constantly evaluate your most impor...
Hiring
1 day ago
·Each summer, as our demand for seasonal help surges, we at Paddle North gear up for a hiring spre...
Setting Goals for Your Business
8 days ago
·Goal setting has been a key driver in my life and our business. We set monthly and yearly goals a...
DTC Essential Tools
8 days ago
·When building and growing a direct-to-consumer brand, there is an infinite number of tools at you...
Brand Power
8 days ago
·"I love your brand."
Those words are earned, by providing excellence over an extended period of ...
Product Page Essentials
15 days ago
·You've got a product you want to sell online. How do you get more people to convert?While priorit...
Networking and Mentorship
15 days ago
·As our business has grown we’ve faced new challenges. We’ve never really had a mentor or particip...
Apparel Production: Outsourcing to Owning the Process
15 days ago
·Most people know us for our hard goods-- paddle boards, kayaks, surf boards and utility docks. Di...
Integrity in Interviews
·
My first job out of college was in a tough work environment. After giving it about eight months, ...
Entrepreneurship: A Family Tradition
·
People often say something is in your blood. As if you were born to do or predestined to have a c...
Improve Email Open Rates
·
Our email inboxes are inundated more than ever. We sign up for newsletters to hear from brands w...
$0-$1 MILLION: LESSONS LEARNED
·
Paddle North started as a side hustle originally intended to be a fun way to make some extra cash...
Made in China
·
We contract manufacture some products in China.
Why?
Yes, cost-effectiveness.
But also so much mo...
Let's Talk About Email
·
Let's talk about email in 2024. Has it changed? Yes. Does it still have value? Absolutely.Despite...
Matt's Startup Story
·
In 2009, I graduated from the University of Minnesota Duluth and immediately started working ...
Focus On Your Business
·
A new idea is a business owner’s enemy.
It walks around in your brain, voraciously consuming your...
On Work Life Balance
·
Finding Balance is an ongoing process.
Growing up, I idolized the hustlers for their work e...
Winning Social Media Content
·
What content performs the best?
There is no-one-size fits all strategy. It depends on the brand, ...
Lego Kits & Business Partners
·
Lego kits seem like a paradox.
My family and business partner like them -- not me though.
I grew...
Lets Talk About Sunglasses
·
We sold $102,200.27 of them in my last report.
About ~73k of that is profit.
3,475 pairs, spread ...
Personalize Your Emails
·
There's a reason why massive companies put so much effort into appearing smaller than they are......
Start a biz on paternity leave?
·
Yes, I started Paddle North during my two-week paternity leave. My wife, Bridget, was supportive ...
Lessons from 141 Trade Shows
·
Paddle North's origins are filled with grit - like the “ pack a truck and dive into trade shows” ...
We Closed Our Mall Stores
·
The Year We Closed The Mall Stores.
From 2016 to 2023, we operated retail stores in four differen...
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